For equipment manufacturers
The industrylooks you up.
Every day, rental counters, mechanics and contractors research specs, manuals and parts the moment they decide what to rent, fix or buy. Make sure the answer is yours, cited to your data, not a reseller’s copy or a forum guess.
A market that runs on the right spec
Rental is how North America gets its equipment, and it keeps growing. The people running that market look your machines up before they commit.
North American equipment rental revenue in 2026, up 3.6% this year.
Rental keeps compounding; the ARA projects growth accelerating toward 4.4% by 2028.
of construction equipment is now rented, not owned, a record high.
Penetration has climbed from 40% in 2003. Every rented machine is a spec looked up at a counter.
rental locations in North America whose staff research equipment every day.
More than 10,000 rental businesses decide which machine goes out on the next job.
The decision happens before anyone calls you
By the time a rental house or contractor reaches out, they’ve already sized the job and picked a machine, using whatever data they could find. If it wasn’t yours, someone else framed your equipment.
of the B2B buying journey is self-directed research, before a sales rep is involved.
of B2B buyers now prefer a rep-free buying experience. They want the answer, not a call.
of workers in construction and adjacent trades spend 11+ hours a week chasing information.
What every lookup is worth to you
Three people research your machines. Each lookup is a decision, and a chance for your equipment to be the right answer.
Sizes a machine to a job
When a counter rep checks whether your unit fits the work, they see your specs, linked to your datasheet, not a competitor’s substitute.
Looks up a repair
Fault codes and procedures cite your service manual, page and all. Fewer basic calls to your support line, more uptime on your machine.
Plans a jobsite
They find the right model the first time, sized to the work, and it’s yours. Right equipment, first try, keeps the job moving.
What you get, for free
One email sets it up. No cost to claim, no platform to learn.
Visibility at the point of decision
When a rental house checks whether your machine fits the job, they see your specs, linked back to your site and your official datasheets, not a reseller’s copy.
Brand safety, page by page
Answers about your machines cite your manual, service manual p. 104, not forum hearsay. Mechanics get the documented procedure, and your support line gets fewer basic calls.
A verified brand, and a data feed
A verified badge on your pages, the right to correct any spec, and a direct feed (CSV or API) so new models show up here the day you launch them.
Market intelligenceSoon
Anonymized, per-brand demand analytics: which models get asked about, what fails, which parts are wanted, and who you’re compared against. No one else has this view of the rental aftermarket.
Claim your brand in one email
Write to us and we’ll set up your brand: verified badge, spec corrections, and a data feed. It takes one email.